Premium Ad Units

Premium Ad Units offer far more than just animation or click-through functionality to users’ web surfing experience. They tickle visitors’ sight and hearing, prompt visitors to explore them and thus capture their limited online attention span. With Doubleclick DART, it is now possible to serve and track these highly interactive ad units. Micro-metrics such as view time and buttons click-rate are also available for a better understanding of users’ behavior with the ad units.

SPHM is a certified Publisher under the Rich Media & Video Publisher-Paid program of DoubleClick. With this program, advertisers using Dart-For-Advertisers (DFA) can make rich media and video placements without having to bear any Motif costs.

Rich Media Trafficking for Doubleclick Clients
DFA clients & me